Insert and customize graphics

A picture is worth a thousand words – and who wants to write or read a thousand words? Well-chosen images can emphasize the message of a text, convey it more easily or make it seem more convincing. This tutorial shows how to insert and adjust images in a presentation.

Insert a graphic

First, we create an empty slide. To do this, we either click on tabi Start and there on “Insert new slide” or use the key combination CTRL+m. The new slide shows a placeholder with several icons (content to insert) in the middle. We click on Images.


This step works only for blank slides. If the slide already contains text or other content, we go to the Insert tab and click Images in the Images group.


The Insert Graphic dialog box opens. Here we choose an image from a suitable location. The bar on the left side helps to navigate to the desired folder. Here we click the image with the left mouse button and press the Insert button. PowerPoint 2016 understands many file formats like BMG, JPG, GIF, PNG, EPS, etc; it is rarely necessary to reformat images.


Multiple images can be inserted without any problems. To do this, we click on several images in the Graphics dialog box while holding down the CTRL key.


If the images are next to each other, we press the Shift key instead of the CTRL key and click once on the first and once on the last image of the row we want to select.


Hinweis: Eine gute Präsentation lebt von Bildern. Aber diese sollten professionell gestaltet sein und eine ausreichend hohe Qualität besitzen. Selbst der beste Text mit den besten Ideen kann neben schlechten Bildern nicht glänzen.

Resize the image

If we click once on the image to select it, several handles will appear at the corners. If we click on one of these handles – and keep the mouse button pressed – the mouse pointer turns into a cross. Now we can move the mouse to set the right size.


Hinweis: Die Größe lässt sich mit mehreren Bildern gleichzeitig anpassen. Klicke mit gedrückter STRG Taste auf mehrere Bilder um diese zu markieren und passe die Größe wie oben beschrieben an.

If dragging with the mouse button is too imprecise, you should select the image with a click and set the exact size in the Format tab in the Size area. This “drawing tool” appears only when the corresponding image is clicked.


Note: Make sure that images are as equal in size as possible to create a harmonious, calm impression. (This is more of a loose rule).

Move position of the image

When we insert an image, it can be small or cover the entire slide. That’s why we adjust the size and position of the image.

We move the image by clicking on it with the mouse pointer and holding down the left mouse button. Now we drag the image to the correct position and release the mouse button. Alternatively, the image is clicked once and controlled with the arrow keys on the keyboard.


Hinweis: Wer es pixelgenau braucht, verschiebt das Bild oder alle anderen Elemente mit den Pfeiltasten und hält dabei die STRG-Taste gedrückt.

Replace an image

If we are not satisfied with an image and want to replace it without having to set the correct position and size again, we use the “Change image” function.

To do this, we right-click on the image we want to replace. In the context menu we click on “Change image…”. .


Now we are asked where the new image should come from. Browse (from a file) opens a dialog box.

Attention: The Bing image search looks for matching images on the Internet after the entered search term. However, these are often protected by copyright and may not be used for presentations without permission, especially not for commercial purposes. On this list are image databases that are free and royalty-free.

Note: OneDrive is the cloud service from Microsoft (similar to Dropbox or Google Drive). There is more information under this link.

Similar to the Insert Image chapter at the top of the text. Here you select an image and click Insert.


The new image has the same size and position as the original image. Our new image in the example does not have the same aspect ratio.